Opti9 Billboard in Omaha

For this billboard, I took into account 2 key factors that was crucial for the design to solve for:

1. This billboard is displayed on Omaha's interstate system, so the design has to be eye-catching and quick to read

2. This is the first venture into the world as newly renamed Opti9, so first impressions are everything.

To solve this, I divided this into two sections: (left): a large logo with the website for name recognition and instant viewing and large rings to draw attention to it, and (right): Opti9's large tagline with an integrated icon that emphasizes the words and ties in the colors of the small subhedline. The end result is quick to read, catches the viewer's eye, and instantly communicates brand awareness.