FIG Logo

Every designer has logos that never see the light of day. And every designer has a logo they've collaborated on with another designer. That's this logo. Red Branch Media took on the task of rebranding the government agency known as Forward Innovation Group (or FIG). FIG came to Red Branch with high hopes and a great vision for their agency. I worked with them to deliver the final logo you see above.

I took a call with FIG to nail down exactly what they wanted. 

Logo Must-Haves:

• Wanting their acronym “FIG” to be most apparent, while still showing their full name in the logo

• Need to incorporate the color purple and the shape of an actual fig fruit

To incorporate including the full agency name, we brainstormed in advance and concluded the best way to make this happen would be to place it under the logotype so it appears as a tagline. Being a government agency that makes bold choices and works hard for its clients, I had all the necessary ingredients to craft some great logos. 

After I gathered all the information I needed, my fellow designer and I hit the ground running. We each came up with an equal amount of logos and placed them on one logo board for the client. With the idea of “FIG” being the focus, we designed a fig icon in a box to represent that with this agency (FIG), you’ll get targeted results based on your needs. We also wanted to represent FIG’s boldness, so we chose a modern sans serif bold font, which paired well with the logomark. To tie it all together, we incorporated various shades of purple and made most of the taglines in italics to represent the “forward innovation” this agency brings to its clients.

FIG chose logo #7 from the logo board and gave us minor tweaks for feedback. Here’s what I did: updated the colors to show a deeper purple, cut out the seeds from the fig shape, added space between the inside shape of the fig and the white stroke around it, and touched up the entire logo to pixel perfection. They also wanted to display the logo mainly on dark backgrounds, so in addition to finalizing logo #7, I made an alternative full-color version (as you can see from the beginning of this article) so their logo could be placed on light backgrounds too. Above, you’ll see the finished logo against the branding of their website (imagery with a dark overlay and soft vignette).