Radical Minds Logo

I crafted a logo for a local Omaha-based behavioral consultancy firm called, “Radical Minds.” When they came to Red Branch Media, they were just beginning their journey as Radical Minds within their also new business, Cohrs Behavioral Consulting. Both organizations would need branding and messaging, which would allow me to create a new approach for logos: both would need to work together well while holding their own when seen alone.

Radical Minds is a dedicated team of experts and professionals who strive to create fulfilling and full lives for those living with behavioral health challenges and autism spectrum disorders. They serve families and individuals of all ages. Since they were just beginning their 2 new businesses, they relied on me to get the job done of creating 2 unique, but also complimentary logos. Here are the key highlights of what they wanted in their logo design:

Logo Must-Haves for the Radical Minds Logo:

• Hipster design style

• Bold lettering

• Clean, crisp, easily recognizable but a little more sophisticated

• Creative, unique and possess stand-alone potential

• Try incorporating some versions with a serif font

• Try incorporating some versions that represent the Phrenology chart of the brain

• No color preference

Logo Must-Haves for the Cohrs Behavioral Consulting Logo:

• More professional and traditional

• Possibly use a serif font

• Color preference: gray

The logo process progressed fast. I was able to build off of logos round by round until a final logo was chosen. After the client selected a logo in the 3rd round, I was able to finalize it and ship the official files. Here’s how I executed it.

Since I had a lot of room to play with for logo design, I made sure to try out multiple hipster design trends for logos. I also tried meshing a hipster design style with a Phrenology chart to make sure I gave them as many options as possible to choose from. Since I didn’t have color restriction, I tried a few trendy color combinations such as grays and brighter or cool colors, as well as using a rainbow of bright colors to represent Radical Minds helping all people. Finally, I incorporated bold fonts in both serif and sans serif, as well as a cursive and slab serif font to provide a few extra alternatives.

The team at Radical Minds chose logo #3 from the logos above and #7 for Cohrs Behavioral Consulting. What was unique about these logos, is that not only could they be used as stand-alone logos, they could be combined to show both companies as a whole. I did this by making Cohrs Behavioral Consulting appear as a tagline in the Radical Minds logo and using the same font from “minds” for Cohrs so they would be harmonious. Not only was this an awesome idea, but the final combined logo hit all the points on their wish list. It merged a bold sans serif font with a traditional serif font, had hipster design style qualities, was clean and crisp yet easily recognizable by presenting a wide array of bright colors in the geometric brain, and incorporated a gray so the Cohrs Behavioral Consulting logo could be used as a stand-alone if needed.