Hive Tech HR Logo

This was the first logo I created at Red Branch Media, and it’s one of my all-time favorite logos I’ve made. From the initial call to the finished product, I present to you the official Hive Tech HR logo.

Jeremy Ames and Lindsay Garrity of Gaucho Group came to Red Branch Media looking for a complete company rebrand. They were looking to take the HR tech universe by storm, and they relied on me to make their new rebrand a force to be reckoned with. They hoped to make a new website and logo with the new name of “Hive Tech HR.” I immediately took a call to discuss the game plan and get a complete understanding of their company and vision. Their company is, “…the market leader in hands-on strategic HRIS consulting…” and offers, “…a trusted voice when selecting, implementing and troubleshooting any HRIS or HCM issue.” I was then ready to begin developing logos. They were open to my creative input, but did have 2 simple guidelines to follow.

Logo Must-Haves:

• Using hives as a design element

• Color palette should be red, silver, and yellow — or — yellow and black

Following the guidelines they provided, I was able to run through a 3-round logo process with ease to create 12 fresh logos for Jeremy and Lindsay to choose from. The logos featured above feature multiple contemporary sans serif, serif, and slab serif fonts that have a clean and modern edge since they’re in the HR tech world. In addition to following their suggested color palette, I also created a few logos that use orange, purple, and teal colors for an added variety. Finally, I made sure to integrate the hive shape in unique numerous articulations.

Jeremy and Lindsay chose logo #7 to represent the Hive Tech HR brand. This logo is a beautiful choice that follows their guidelines of a red, silver, and yellow color palette while utilizing a hive shape. The main highlight of this logo is that it displays 3 hives with a metallic and shiny appearance that represents both their space (technology) and their 3-step “Phase” process. What’s more, is that this logo is timeless and is comprised of contrasting fonts with 1 sans serif and 1 serif font — a design principle that helps a logo appear more compelling. To add more authority to the logo and help it stand out even more, I added a line in between “Tech” and “HR” that helps the company name become more understandable to target audiences by breaking it up to read “Hive Tech” (a technology-based consultancy company) and “HR” (the space).

Overall, this logo is a powerful representation of their company and I'm ecstatic they chose it. Though this was the very first logo Red Branch Media offered to a client, it turned out amazing.