Windridge Logo

This logo was a rebrand I created for the Seattle-based consultancy run by Lindsay Colitses. Windridge offers services such as behavioral assessments, skills assessments, employee development, and Winslow certification. Lindsay came to Red Branch Media with hopes of creating a new presence to stand out and be presented in a modern and professional light. I worked with her to deliver her a top-notch logo that reflected this.

I took some calls with Lindsay to develop a plan of action for her Windridge logo.

Some of the Key Highlights That I Took into Account Were:

• Trying some iterations that feature Mt. Rainier – a key landmark of Seattle; her company’s location

• Making sure to use a serif font to portray established professionalism, though she was open to a few other options

• Making sure we feature her tagline, “Identify. Develop. Retain.”

• Making sure to feature a dark blue and gray palette, though she was open to trying a few other options as well

After I gathered all of the necessary information I needed, I was ready to move into the design and development stages. These stages usually include 3 rounds of logo boards, refining and getting closer to the end product with each passing round, and incorporating client feedback into each board.

The information I received gave me such a great direction to execute this logo. Above, you’ll see the collective array of all of the logos I created as we progressed through the logo rounds. I made sure to incorporate Mt. Rainier in all of the logos – while trying out a literal refresh of her logo with a new orange color in logo #4 above. I also made sure to feature mainly dark blue and gray palettes as requested and showed a few logos without a tagline so Lindsay could get an idea of how her logo would look and feel without it. This way, she could make the best decision possible as we progressed through the 3 rounds of logo boards. I also made sure to feature mainly serif fonts to stick to a more professional vibe for her brand.

As we moved closer to the end product, Lindsay chose logo #10. This was one of my favorite logos because I designed the negative space to both represent snow on the peak of Mt. Rainier and to display a subliminal “W” that represents Windridge. Another feature Lindsay loved about this logo was that it featured her favorite professional serif font – Baskerville, next to a complimentary sans serif that displays her tagline. What makes this a strong logo is the contrast between the minimal logomark (the design term for the icon of a logo) next to the refined serif font. Together, this logo represents a modern yet professional consultancy; the exact representation of the brand Lindsay asked for when we first took her call.

This logo rebrand went smoothly. From gathering all the necessary information to making the logo come to life, I couldn’t have gotten it any closer to what Lindsay Colitses of Windridge asked for.