iRevü Logo

Another logo is born. From Washington DC, a company that offers a real-time performance feedback solution came to Red Branch Media for a website and logo refresh. Here's the logo I created for iRevü.

iRevü is an amazing product that lets employees and employers give feedback in a continuous real-time loop. The tool is used by big leagues such as Vector Talent Resources, the NFL Players Association, and National Lutheran Communities & Services. I took a call to kick off this project and gather all of the information we needed to start the logo refresh. Here’s what I gathered.

Logo Must-Haves:

• Keep blue & green as the main logo color

• Keep the old tagline, “Real-time Microfeedback”

• Use a sans-serif font style

• Refresh the old logo, but feel free to try something new

This logo was mostly a refresh-based project, though I had fun creating alternate versions. I made sure to incorporate all directions from the client to highlight blue and green for primary colors, used a sans serif font, added the same tagline, and tried a few new approaches. I kept the circular arrow from the old logo but tweaked it in a few ways. I also added a gradient and used multiple trendy sans serif fonts, but stepped out of the box by trying a text prompt design as seen on mobile devices (since the product is a real-time feedback application). The result produced 3 rounds/boards of logos for the client to choose from and tweak.

The team at iRevü chose logo #5 from the board above. They loved how I used the cycling arrows from the original logo and turned them into a typing text prompt. Another feature of this logo that hit the right chord with the iRevü team was the tilted “e” in the logotype for a unique touch. I'm happy they chose this logo as it’s timeless, trendy, and communicates the product effectively as a real-time performance feedback loop application. One subtle thing I love about this logo is that the umlaut on the “u” of the logotype is placed over the arms of the “u” which gives the appearance of two people communicating.