Radical Minds' Brand & Site

For this brand identity, I wanted a look that matched so perfectly with what Radical Minds does.

Logo Design:
Read the full story of the logo I created here.

Color Palette:
For colors, the Radical Minds team and I collaborated on a palette that matched the actual colors of their office rooms (the "inspiring blue" and "bright azalea"). With those 2 colors being mandatory, I found a nice bright pop of pink, a dark gray, and then created light shades of all these colors that can be used as background colors.

Font Families:
For fonts, I wanted to present a professional yet welcoming appearance. I went with a bold serif (PT Serif) paired with a calm sans serif (Source Sans Pro).

Iconography:
I truly wanted this brand to feel like it worked with kids, so the icon style I chose for Radical Minds had a hand-drawn appearance, with partial spots on the icons filled in (like a coloring page).

Brand Graphics:
For brand graphics, I chose rounded and partially rounded rectangles, triangles, and lines as minimal, but highly impactful elements for their website and branded materials.