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Major Industry Report
2023 Employ Recruiter Nation Report
Employ is an umbrella company that owns big HR brands such as JazzHR, Lever, Jobvite, and NXTThing RPO. To wrap up 2023, as an industry leader, Employ wanted to revamp the Recruiter Nation Report and present findings in a fresh look that would gain a lot of attention. Launch the live report.
Project Breakdown:
Project Breakdown:
Timeline: Sept. - Oct. 2023
Role: Brand Director & Client Communications Coordinator
Client: Employ, Inc.
Client Location: Waltham, MA
Industry: Recruiting and Talent Acquisitions Solutions
My Collaborators: Outreach SME & Growth SME at Red Branch Media
Metrics & Stats Achieved: 158 online postings (pickups), Total UVM (unique visitors per month) of 34.6M, and 198 link clicks
How I Delivered
How I Delivered
After researching competitors and upcoming visually stunning trends in report design, I created a contemporary 45-page report on the state of the recruiting industry with 32 different hand-drawn graphs, along with social media hype imagery, email imagery, 3 supporting infographics, and a 12-page mini-brochure that was presented as giveaways at the client’s HR Tech booth.
This report and supporting deliverables shattered the glass ceiling by kicking out boring reports and presenting information in a new, contemporary fashion. I introduced a new dark blue color for Employ that would make their bright palette pop against it, presented stats in multiple formats and vivid colors, used large typographic treatments to emphasize key messaging, and kept the report interesting with varying layouts and a good mix of dark and light backgrounds.
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