Booth Design
Inpixon + Intranav's LogiFAIR Booth
Needing a booth that represents the parent company, Inpixon, an indoor intelligence and industrial real-time location system (RTLS) solutions company, and their subsidiary company Intranav, they turned to me to make this happen. This booth would be presented at LogiFAIR 2023, and needed to be simple, yet effective. View the printer design files here.
Timeline: Apr. 2023
Role: Brand Director & Client Communications Coordinator
Client: Inpixon
Client Location: Palo Alto, CA
Industry: IT Services and IT Consulting Specializing in Indoor Intelligence and Industrial Real-Time Location System (RTLS) Solutions
My Collaborators: Inpixon Team
Panels Designed: 3 Panels
This booth was planned to have a lot of furniture within the booth display stage. With this stipulation, I worked with the client to get exact furniture display measurements and screenshots from the printer and booth provider. I then used actual measurements to place them into the printer-provided, small/blurry booth preview image. Once I had the furniture accurately in place, I was able to design 2 effective panels that worked with the planned furniture.
For the design, the client requested me to use their tagline and represent real-time location systems accurately, yet fast and easy to understand. I planned on one effective, dark callout, typographic + Inpixon logomark panel on the left, and a primary central panel with super-imposed photoshopped representations of tracking systems and data. I then used their bright blue to call attention to the main panel and added embellishments of data lines to both panels. These 2 dark and bright panels were an effective contrast that looked impeccable and complimentary upon booth assembly. The last panel was the overhang panel, where the client instructed me to use the subsidiary Intranav logo only.